Let me give you an example of what I’m talking about. I did a little research into back pain. This is a topic of great interest to me since I am a Doctor of Chiropractic and have been helping people with their back pain for over twenty years now. I also wrote Hanging Out For The Health Of It and Hanging Out Pain free-105 Natural Pain Relief Techniques.
So…. I Google back pain cure and it gives me 7,830,000 results. There are of course the usual ads at the very top of the page. Then the different sites listed starting with number 1. which states “Here at Cure-My-Back-Pain.com, we provide information about teeth whitening”. On this same site the owner writes “ I am NOT here to get you to BUY ANYTHING. I am here to help you with literally TONS of FREE INFORMATION on ending your pain. It is my most sincere desire that after reading the articles on my site, you willwant to read my book, and learn how I cured my own pain. Your purchase of this book directly supports the huge (and ever-growing…) costs of running this website…” and on and on.
Now I’m confused. They provide information about teeth whitening & they don’t want me to buy anything BUT if I purchase his book it will help with the cost of running his website. This same site has a doctor directory. Sounds nice BUT the site owner charges $199 to be listed in his directory. Then it turns out the website owner has no medical training….. but he’s giving free advice and then wanting you to buy his book to tell you how he cured his back pain and how you can too. I could go on and on but I think you get the picture.
There are thousands of sites like this. Please don’t get me wrong. There’s nothing wrong with making money, making a living etc. But the internet is FULL of websites where it’s all about the money. You don’t get reliable information. They have very slick pages, pictures, text, videos all to capture your EMOTIONS and get you to pull out your credit card and BUY. Many will even offer a money back guarantee all to make you think you have nothing to lose. But these slick marketers know most people will not go through the hassle of returning a product. And if you do you may have a very difficult time talking to someone and getting a refund. Trust me I know from personal experience. I have spent thousands of dollars buying stuff on line ranging from books to health related information to information on internet marketing.
So the next time you’re going to pull out your credit card make sure you know what you are buying AND who you are buying from. Make sure it is from a reliable source. Make sure they are an expert in what they are selling be it a program, information or whatever. Don’t get suckered by the slick videos and fancy website pages. It’s all smoke and mirrors to get you to buy.